Target Corp. is making changes to its policy regarding political contributions after the chain was boycotted over donations it made to a conservative political action committee last year.
Target Corporation, the second largest retail chain in the United States, made a $150,000 donation to a Republican candidate for Governor in Minnesota. The candidate, Tom Ememer, was strongly opposed to same-sex marriage. He lost to the pro-equality Democratic candidate Mark Dayton.
However, the donations did not go unnoticed to many gay-rights activists and many activists started Target boycotts nation-wide. The new policy for political contributions requires a committee to guide political donation suggestions for the company. The committee will balance business interests with other considerations for employees and customers. Gay-rights activists are claiming the boycotts a success with these policy changes.