Johnson & Johnson will be donating up to $300,000 to Parents Family and Friends of Lesbians and Gays as part of an anti-bullying initiative in association with Walgreens. J&J is distributing a booklet of 65 coupons for everyday products, such as Neosporin, Band-Aid and shampoos. For each coupon used, $1 will be donated to PFLAG with a portion of the proceeds going to the local PFLAG chapter.
The project is part of the Care with Pride initiative to support efforts to help end bullying of all youth.
“As a corporation that is committed to the health and care for all people, the Johnson & Johnson Family of Consumer Companies is focused on continuing to uphold diversity and equality through a range of efforts externally as well as within our own organization,” said Scott Creighton, a company spokesperson. “By partnering with PFLAG, we are helping to further their very important work to end bullying and create safer schools for all children.”
The Safe Schools Action Pack, the booklet of coupons, also contains PFLAG’S top 10 ways to help make schools safer for all students. Distributed locally and online, the initiative raises funds and awareness of bullying issues faced by most children and teens, but especially queer teens. More than 90 percent of queer teens report being bullied, according to the American Academy of Child and Adolescent Psychiatry.
“PFLAG has a forty-year history of advocating on behalf of families and our Cultivating Respect: Safe Schools for All initiative—along with the remarkable work our chapters have done in their communities—serve an important role in the fight against bullying,” said Jody Huckaby, PFLAG executive director. “Funding from Care with Pride increases our ability to work directly with schools to provide support, resources, training, model policy and creative programs to create an environment of respect that makes schools safe for all children.”
To download the coupon book and participate in the program, go to Walgreens.com/PRIDE.