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By the numbers

77 percent of gay men and 84 percent of lesbians plan to vote for Barack Obama, and many are actively involved in financial and volunteer support.

76 percent of bisexual and 80 percent of transgender respondents plan to vote for Barack Obama.

82 percent of lesbians and 91 percent of gay men own smartphones.

This is up 23 percent from 2011.

Straight men drink 3 times more beer than gay men.

Gay men drink 50 percent more spirits/cocktails than straight men.

49 percent of gay men under age 30 have a gym membership.

Source: Community Marketing, Inc., the San Francisco-based LGBT research and communications firm through its 2012 global snapshot on LGBT motivations, perspectives and purchases. The study was sponsored by Wells Fargo.

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