Five Wives Vodka to be rebranded for Pride as Five Husbands Vodka
The makers of Five Wives Vodka announced a special Utah Pride Festival label — Five Husbands Vodka.
Ogden’s Own Distillery is releasing a Five Husbands Pride Festival version of their vodka. The rainbow-stripped label features obviously Photoshopped members of their staff in cut-off shorts and mimics the notorious Five Wives Vodka label’s kitschiness. The label was inspired by QSaltLake Magazine publisher Michael Aaron, who made a version of the label and printed it in the magazine when Five Wives Vodka was banned in Idaho in 2012.
“I’ve always had it in the back of my head that we’d like to use the concept for a Pride Festival branded product,” Ogden’s Own CEO Steve Conlin said.
The distillery loves to “poke fun” at Utah culture and Conlin told Ben Winslow of Fox 13 News that they wanted to “have a little fun with it.”
Ogden’s Own also sells Madam Pattirini Gin, named after the drag personae of Brigham Morris Young, son of Brigham Young. It also produces the Porter’s line of flavored liqueurs and Underground Herbal Spirit.
Ogden’s Own also announced they will be the official spirits sponsor of The Utah Pride Festival, held June 1–2, 2019, in Salt Lake City. It is the first time in the festival’s 44 years that a local spirits company will be the primary liquor sponsor.
“Having a local company willing to support our event is really meaningful,” Liz Pitts, Utah Pride Center, Director of Community Engagement, explained. “We are a festival that celebrates our local community, and we are excited when homegrown companies want to be part of it in such a fun way.”
“We have long been an active supporter of Utah’s diverse LGBTQ+ community, and it’s exciting to step up to support this weekend,” Conlin said. “We’ve taken part in the pride parade, sponsored smaller events during the week of pride, and even had a small presence in the local’s bar at the festival in the past, but developing something memorable as part of the festival has been a lot of fun.”
“We encourage everyone — all the husbands and wives — to join the 50,000+ who already celebrate the LGBTQ+ community this June weekend,” Conlin said.
The company shipped 2,880 bottles to the Utah Department of Alcoholic Beverage Department on Tuesday, and expects to see distribution to limit Salt Lake City area DABC stores in the coming weeks. It will also be available at the DABC Club Store and Ogden’s Own Distillery’s package store in Ogden. It is expected to be available at Hitimewine.net the second week of May as well for shipping around the country.