Due to the pandemic, the Utah Pride Center had to get creative this year to keep the center’s life-saving programs and services available to the LGBTQ+ community. Keeping social distancing and state guidelines in mind, the Center worked with Salt Lake City and the Utah Department of Health to organize PRIDE 2.0.
Rather than decorated floats and tens of thousands of people packed into seven downtown blocks, everyone in the community — LGBTQ+ and allies — is invited to decorate their vehicles and bikes and join in the Road Rally on a long stretch of Main Street.
For those who cannot join in their vehicle, the event will be live-streamed with local co-hosts on the Center’s website.
How it works
Money will be raised as participants form teams of 1 to 100 vehicles and bikes who will compete for top honors for most donations raised. These teams will be recognized at the event. Each team will meet at one of 14 designated locations (see the map to the left) across Northern Utah and caravan to downtown Salt Lake City and drag Main Street.
“We are so excited we’ve come up with a way to gather and celebrate our community this year in a safe way. It’s wonderful to see participants signing up to come together to participate and raise funds for the Center which is such an important part of our community,” said Rob Moolman, executive director.
Drivers will converge at 7th South and continue southbound on Main Street (see the map to the left). Before they reach 2100 South, they’ll turn around and come back the way they came.
Participants are asked to follow specific COVID-19 safety requirements which include:
- Team members agree to stay in their vehicles.
- Maintain 6-foot social distancing with people outside your household or social pod.
- Wear a mask within six feet of other individuals.
- Agree to take their temperature with volunteers at any entrance gates if asked.
- Current temperature at or below 100.3 degrees.
- Experiencing no symptoms of sneezing, coughing, or sore throat.
At 9am, teams will rendezvous at one of the 14 locations across the valley. Each team will receive an entry packet and goodie bag.
At 10am the Road Rally begins. Teams will follow their Pace Car and caravan to downtown Salt Lake City and converge onto Main Street at 700 South and “Come Out & Drag Main.”
Teams that raise at least $250 for the Center will receive a car ribbon, which get larger and brighter with the more money raised:
$250 white car ribbon.
$500 medium gold ribbon
$1000 large blue ribbon
$5000 jumbo red ribbon.
At the event
Main Street from 700 South to 2100 South will be reserved for the event.
Drivers and riders will slowly “Drag Main” starting at 700 South.
At 800 South, sponsors of the event will be on the sidelines cheering ralliers along.
Upon reaching the Utah Pride Center at 1380 S. Main Street, the Grand Stand will be greeting the ralliers and emcees will describe the excitement and ooh-and-aah at the fabulous decorations going by. Think Macy’s Parade, but more fab.
Just before reaching 2100 South, a roundabout will turn people back north so you can see the bedecked cars coming the other way.
Drag queens. Yes, there will be drag queens. At the roundabout, take the photo opportunity to show off your talent and creativity with drag queens and kings.
Participants will head back up to where they started, exiting the Rally at 800 South and resting their elbows from doing the queens’ wave.
For more information, go to UtahPrideCenter.org