Utah Pride Festival announces theme, parade route, ticket prices

Utah Pride Festival announced Tuesday that this year’s theme will be “CommUNITY — Building Unity Within The Community.” In an announcement to press, organizers said that the theme represents something “that’s never been done before — bringing all Pride organizations in the state to the festival grounds under one rainbow.”

“As an organization with a mission to unite, empower, and celebrate our LGBGTQ+ community,
one of the best ways we can do that is by uniting our local pride celebrations,” said Chad
Call, the executive director of the Utah Pride Center. “We have to rebuild trust, and we can do
that by listening to our community and including them in shaping the future of Pride.”

Inside the Utah Pride Festival, which will again be located in Washington Square in the shadows of the Salt Lake City and County Building, local Pride organizations from around the state are invited to have a table in what the organizers are calling “Rainbow Alley.” They say

“Our goal is to bring everyone to the table to share their ideas, to better understand their
needs, and most importantly, to learn how the Utah Pride Center can support their local efforts
to spread Pride through all of Utah,” said Call. Rainbow Alley will be “a centralized location to make introductions, collaborate, network, recruit, and share their stories with the tens of thousands of festival attendees.”

The Festival and Parade

Utah Pride will kick off at 10 a.m. on Saturday, June 1, with a rally at the Utah State Capitol Building co-hosted with Equality Utah. There will be speakers followed by a march to the Festival grounds, which will open at 11 a.m.

Entertainment will focus on local talent, in contrast to complaints that locals were shoved aside last year as expensive national acts were brought in.

“Two stages on either side of the festival will showcase singers, dancers, and queer artists from all over the state, and a third stage will house the return of Utah Pride Karaoke,” organizers said in a statement. A schedule of performers is forthcoming.

The annual Utah Pride Parade will step off at 10 a.m. Sunday, June 2, at First South and West Temple, ending at 7th South and 2nd East using the same route as 2023. The festival gates will open directly afterward at noon.

Tickets are now available at utahpride.org/tix with an early bird discount through May 15. Early bird one-day pricing is $5 for children 3–11 years old, $13 for seniors over 65 and military, and $15 for adults. After May 15, adult, senior, and military tickets will be an additional $5. Also on the page is a place to donate a ticket to someone who can’t afford to go.

Information is available at utahpride.org

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