Salt Lake City ranks No. 3 in U.S. for OnlyFans spending per capita
Salt Lake City has landed near the top of an unexpected national ranking: spending on the adult subscription platform OnlyFans.
According to a 2025 analysis by the OnlyFans search engine and data platform OnlyGuider, Salt Lake City ranks third among U.S. cities for per-capita spending on OnlyFans, trailing only Atlanta and Orlando. The study found that residents spend an estimated $412,038 per 10,000 people annually, placing Utah’s capital ahead of larger metro areas such as Miami, Denver, Seattle, and Las Vegas.
In total dollars, Salt Lake City users were estimated to have spent about $8.2 million on the platform in 2025, according to the report. According to the most recent Census data, that comes to about $45 per adult in the city.
OnlyFans, a subscription-based platform where creators share exclusive content directly with paying subscribers, has become a major component of the global creator economy. Researchers estimate Americans collectively spent about $2.63 billion on the platform in 2025, highlighting the scale of the online marketplace built around subscription-based content and online intimacy.
While Utah might not immediately come to mind for widespread adult content consumption, the Mountain West States show surprisingly high engagement with the platform. States such as Nevada, Colorado, Arizona, and New Mexico all rank among the top ten nationwide for per-capita spending.
The study suggests that the region’s younger population, strong tech sector, and high rates of digital engagement may help drive usage of subscription-based creator platforms.
Though best known for adult material, the platform hosts a wide range of creators, from fitness instructors and musicians to sex educators and adult performers. For LGBTQ creators in particular, the platform has often served as a space to build audiences and generate income outside traditional entertainment industries that can be less inclusive.
Salt Lake City’s high ranking may also show the complex relationship between public culture and private behavior in the region. Utah frequently ranks among the nation’s most religious states and is known for socially conservative politics, yet the data points to substantial participation in digital adult entertainment.
Researchers say that the dynamic is not unusual. Online subscription platforms allow users to consume content privately, lowering the social barriers that might otherwise discourage participation in smaller or more conservative communities.
The report also highlights a general trend: spending patterns on digital content often cluster in mid-sized cities where residents are highly connected online but face fewer entertainment options than in major coastal hubs.
