Help.

For more than three decades, QSaltLake has existed for one reason: to tell our stories in our voice when few others would.

We have covered our community’s victories and setbacks, celebrated milestones, reported from the Utah Capitol, and amplified voices too often ignored. We have been here—consistently, unapologetically, proudly.

Today, I’m writing to you with urgency.

In the past three months, QSaltLake has lost more than 30% of its base advertising revenue. Last year’s Pride issues, traditionally among our strongest editions, were among the most difficult to fund in our history. The economy and current political climate have made some businesses hesitant to be publicly associated with LGBTQ+ media, even when they privately support equality.

Advertising is the backbone of a free community publication. When ad revenue drops, it affects how many pages we can print, how widely we distribute, and how boldly we can report. It affects our ability to pay writers, photographers, designers, and printers.

But QSaltLake has never survived on advertising alone. It has survived because this community believes it matters.

How you can help

If you believe that too, here are concrete ways you can help:

• Become a QVangelist. Talk about us. Share our stories on social media. Forward links. Encourage friends, coworkers, and chosen family to read the magazine.
• Talk to business owners you know. Many want to reach the LGBTQ+ market but don’t know how. Tell them about QSaltLake and the loyalty of our readers.
• Mention us when you meet with marketing reps. If you’re involved in advertising decisions at your workplace, suggest QSaltLake as part of the media mix.
• Engage with our advertisers. Click on ads in the digital edition. If you need a service, call the phone number in the ad and tell them you saw it in QSaltLake. Measurable engagement helps advertisers renew.
• Encourage corporate allies to be visible. Remind businesses that supporting LGBTQ+ media is not political — it’s smart community outreach to real customers.
• Consider direct support. Reader memberships, one-time donations, and sponsorship connections all help stabilize independent LGBTQ+ media during uncertain times.
• Contribute your voice. Submit letters to the editor, pitch story ideas, volunteer at events, or connect us with potential sponsors and grant opportunities.

Community publications across the country are confronting similar challenges. Independent LGBTQ+ media is often the first to feel economic and political pressure, and yet it is still essential. When mainstream outlets move on, we stay. When legislation targets our community, we report. When there is joy to celebrate, we highlight it.

This magazine belongs to you.

We are not asking for sympathy. We are asking for partnership.

If QSaltLake has ever informed you, connected you, entertained you, or made you feel seen, now is the moment to return that support. Help us strengthen our advertising base. Help us grow our readership. Help us demonstrate that our community is engaged, loyal, and worth investing in.

Help us thrive.
Become a QVangelist and let’s ensure that LGBTQ+ voices in Utah continue to be heard.

We can receive contributions at Venmo, PayPal, CashApp, or by credit card.